With his highly anticipated 2025 Super Bowl halftime show on the horizon, Kendrick Lamar recently sat down for an in-depth pre-Big Game interview.
Kendrick Lamar Fields Questions During Super Bowl Press Conference
On Thursday (Feb. 6), Kendrick Lamar participated in an exclusive interview with Apple Music Radio’s Ebro Darden and Nadeska Alexis during a press conference leading up to his upcoming Super Bowl halftime performance. As he prepares for his moment on the grand stage this Sunday, Feb. 9, the Compton MC discussed his journey to the Super Bowl, his successful year in 2024, what fans can expect on Sunday, and more. Here are the highlights from the interview.
“It’s just a continuation of who I am, really. I’ve always kept to myself, whether with family or in training. I continue to focus on bettering myself and my craft, without being distracted by the spotlight.”
- On Did He Ever Think He Would Perform at the Super Bowl
“The passion I have now is the same passion I had before. Staying present in the moment, whether in the studio or on stage, has been key for me. Remaining grounded and focused has allowed me to thrive on big stages like the Super Bowl.”
- On Being the First Solo Rap Artist to Perform at the Super Bowl
“It’s a reminder of the grind behind the success. People often overlook the journey before the fame. It highlights the essence of rap and hip-hop as true art forms, not just catchy tunes. This is about preserving the culture and showcasing its true value.”
“My approach has always been competitive. I view rap as a sport, pushing myself to excel. This mindset has been consistent throughout my career.”
- Â On His Headspace While Creating GNX
“I wanted to return to the raw essence of rap – hard-hitting lyrics and beats. Going back to what I enjoyed as a kid – gritty rhymes and impactful music. It was a natural progression from my previous work.”
- On “Not Like Us” Winning Five Grammy Awards
“It’s a win for the culture. It challenges the perception of rap as merely entertainment. Recognizing records like this elevates the genre to its rightful place as a significant art form. I’m proud to have achieved this recognition.”
- On Creating His Own Label pgLang
“pgLang is a collective of talented individuals dedicated to pushing boundaries in music, creativity, fashion, film, and literature. Surrounding myself with diverse perspectives fuels my creativity and drives our vision forward.”
- On How He Approached His Super Bowl Set
“Staying present and focused is crucial for me. I want to bring the energy of L.A. to the Super Bowl stage, captivating viewers worldwide. It’s about creating an unforgettable experience for everyone.”
- On What People Should Expect From His Super Bowl Performance
“Expect storytelling. I’ve always incorporated storytelling into my music, and I aim to bring that narrative to life on stage.”
kendrick lamar super bowl interview photo
Apple Music
As the NFL’s 2025 season finale halftime show approaches, all eyes will be on Kendrick Lamar and his electrifying stage presence. Joined by SZA as a special guest, Kendrick is set to deliver a performance that will be remembered for years to come.
Kendrick Lamar Is Coming Off a Clean Sweep at the 2025 Grammy Awards
Kendrick Lamar’s upcoming halftime performance follows a historic week in hip-hop. His track “Not Like Us” earned him five Grammy Awards, including Best Rap Song, Best Rap Performance, and more. This achievement marks a significant milestone in music history.
For more insights from Kendrick Lamar’s pre-Super Bowl interview and a sneak peek at his halftime performance, check out the details below.
Watch Kendrick Lamar’s Exclusive Interview Ahead of the Super Bowl
Watch Kendrick Lamar and SZA’s Super Bowl Halftime Performance Trailer
See All the Visual Easter Eggs in Drake and Kendrick Lamar’s Lyrical Battle
FAQs
Question: What awards did Kendrick Lamar’s track "Not Like Us" win at the 2025 Grammy Awards?
Answer: Kendrick Lamar’s track "Not Like Us" won five Grammy Awards, including Best Rap Song and Best Rap Performance.
Question: Who will be joining Kendrick Lamar as a special guest at the Super Bowl halftime show?
Answer: SZA, Kendrick Lamar’s former labelmate, will be joining him as a special guest at the Super Bowl halftime show.
Question: What is the significance of Kendrick Lamar being the first solo rap artist to perform at the Super Bowl?
Answer: Kendrick Lamar’s performance highlights the evolution and recognition of rap as a true art form on a global stage.
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