Laila! provides dreamy visuals to her viral monitor “Not My Problem.”
Released on Friday (Aug. 16), the Otmara Marrero-directed music video finds the rising expertise coming to phrases together with her boyfriend’s infidelity by looking for recommendation from inside.
After she and her buddies catch her man hugged up with one other woman, Laila! frustratingly heads to mattress, solely to catch a 90s-themed business for an recommendation hotline. Dialing the quantity finds the singer, absolutely suited in a two-piece tweed set, on the opposite finish with a staff able to dish out steerage to these looking for their assist.
“That’s simply not my downside,” solutions the 18-year-old within the clip throughout a bustling press convention.
Photo Credit: Dylan DeJong Dougherty
The viral monitor precedes one thing larger for the Gen-Z singer, who simply occurs to be the daughter of Yasiin Bey, previously generally known as Mos Def. Along with the video, Laila! introduced her forthcoming debut album Gap Year! which is about to be launched on Sept. sixth, through IIIXL Studio, distributed in partnership with Soundcloud.
“’Not My Problem’” started as a freestyle I made after making the beat first,” described Laila! in an announcement. “I performed it for my sister and she or he stated ‘That’s exhausting.’ I simply began singing the hook and it labored. It’s extra of a mantra about letting go and never taking up issues that basically aren’t your downside.”
She detailed extra of the pending 17-track work, all self-written and self-produced to PEOPLE explaining, “It’s such a private undertaking, and I contact on so many various themes in relation to love, longing, not feeling probably the most assured, but additionally pleasure and pleasure and simply enjoyable.”
The Brooklyn native’s “Not My Problem” has caught the eye of a number of artists, together with Cash Cobain, who flipped the report for his “PROBLEM” horny drill posse minimize, including 14 further rappers within the combine.
For Laila! nonetheless, she is evident that she intends to showcase her artistry past digital fanfare.
“I’ve had these moments the place the net virality is tremendous enjoyable and funky, however I additionally need to present those that I actually do need to have a profession that’s tangible and feels actual,” she relays to PEOPLE. “Because as superb as these moments are, and as a lot as they’ve undoubtedly modified every little thing for me, I additionally need to present those that I’ve a lot to say and provide; that I actually am a full-on, thought-out artist.”
Watch the official “Not My Problem” music video above.
Credit: www.vibe.com
