Julie Gordon, Founder of the ‘Velvet Rope’ and A&R Exec, Dies at 70

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Julie Gordon, a former A&R executive and founder of the influential 1990s music-industry online communications network, the Velvet Rope, has passed away at the age of 65 after battling cancer. Despite her struggles, she maintained a sense of realism and cheer, documenting her journey on social media.

Remembering Julie Gordon

A close friend shared that Julie passed away while listening to Joni Mitchell on a Wednesday evening. Her impact on the music industry and online community will always be remembered.

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Her Legacy in the Music Industry

During her career, Julie Gordon held various roles at Famous Music Publishing, BMI, and The Enclave, where she worked with emerging artists like Belle and Sebastian. However, she is best known for creating and moderating the Velvet Rope, a platform that revolutionized industry gossip and communication in the 1990s.

The Birth of the Velvet Rope

In 1995, Julie took over a music folder on AOL called “Record Industry Dirt” and transformed it into the exclusive and invitation-only Velvet Rope. This platform allowed music professionals to share insights, rumors, and gossip in a unique online space.

The Impact of the Velvet Rope

The Velvet Rope became a hub for industry discussions, with members engaging in mudslinging, ass-kissing, and sharing half-truths. Julie, known by her keyword “JGFlash,” moderated the platform with energy and attitude, making it a must-visit for music insiders.

Challenges and Departure

Despite its popularity, Julie eventually left AOL due to the platform’s obscenity policies. She refused to charge members for a Terms of Service exemption, highlighting her commitment to providing an open and equal space for industry professionals.

Life Beyond the Velvet Rope

After leaving the music industry, Julie focused on raising her twins, relocated to Florida, and dedicated her time to the Israel Cancer Association USA. She continued to offer support and guidance to those battling cancer, showcasing her generosity and strength.

Continued Advocacy

Julie’s passion for the music industry never wavered, as seen in her 2017 op-ed on sexual harassment in the business. Her voice and insights remain relevant and impactful, shaping conversations within the industry.

Conclusion

Julie Gordon’s legacy as a trailblazer in the music industry and online community will always be remembered. Her dedication, strength, and advocacy continue to inspire those she touched throughout her life.

FAQs

Q: What was Julie Gordon’s role in the music industry?

A: Julie Gordon was a former A&R executive and the founder of the influential online communications network, the Velvet Rope.

Q: What was the Velvet Rope?

A: The Velvet Rope was an exclusive and invitation-only platform for music industry professionals to share insights, rumors, and gossip.

Q: How did Julie Gordon impact the music industry?

A: Julie Gordon’s work with the Velvet Rope revolutionized industry communication and gossip in the 1990s, leaving a lasting impact on the music community.


Credit: variety.com

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