Doechii is serving up some financial literacy for her fans. She’s been tapped by pgLang and Cash App to star in their The Barbershop ad as part of the joint venture’s That’s Money campaign, which arrived Thursday (Oct. 17).
The Top Dawg Entertainment rapper was minding her business getting braided when an annoyed customer voiced their frustrations to comedian Exavier TV — playing the role of a barber — about a quick flip of cash not working out.
“In the beginning, everyone had a plan for my money, but then I realized I had to do my own thing,” she began in the clip. “Don’t get me wrong, I want to monetize my career, but at the same time I don’t wanna be making moves that require me to do too much. I just want to put the money to the side, not have to worry about it, but still know that it’s growing.”
Doechii then kicks some knowledge about interest and having “free money” work for you on its own without even paying it any mind.
“I’m at a place now where I’m starting to make a budget and set financial goals for my future,” the Florida rapper said in a statement. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”
Calmatic directs the clip — he’s worked with LeBron James, Kendrick Lamar and McDonald’s creatively to name a few in the past — which progressively zooms out of the barbershop to the point it’s a small block lodged into a white screen.
“What I loved most about this project was the opportunity to essentially describe to the audience what ‘interest’ is in one of the most raw and straightforward ways I’ve ever seen in financial advertising,” the Los Angeles native said in a statement, “Interest is one of those words that you hear over and over but don’t really know exactly what it is.”
Kendrick Lamar lent Doechii the ultimate cosign when deeming her “the hardest out” with a post to his Instagram Story on Thursday.
Look for another iteration of That’s Money to launch later in 2024. On the music side, Doechii delivered her critically-acclaimed Alligator Bites Never Heal mixtape in August, which reached No. 117 on the Billboard 200.
Watch the ad below.
Doechii is sharing valuable insights on financial literacy with her fans through a recent collaboration with pgLang and Cash App. She stars in The Barbershop ad as part of the That’s Money campaign, which was launched on October 17.
Understanding Financial Literacy
While getting her hair braided, Doechii encounters a frustrated customer who is unhappy about a failed cash transaction. In response, she emphasizes the importance of taking control of one’s finances and making informed decisions to secure a stable financial future.
The Power of Financial Planning
Doechii highlights the significance of budgeting and setting financial goals for long-term success. She stresses the need for transparency and open conversations about money to empower individuals to make sound financial choices.
Empowering Through Education
In the ad, Doechii educates viewers about the concept of interest and the benefits of letting “free money” work for them effortlessly. By sharing her own financial journey, she aims to inspire others to take control of their finances and make informed decisions.
Visual Storytelling
The ad, directed by Calmatic, creatively illustrates the idea of interest in a simple yet impactful manner. It zooms out from the barbershop setting to emphasize the importance of understanding financial concepts in a clear and straightforward way.
Recognition and Support
Notably, Kendrick Lamar praises Doechii as “the hardest out,” showcasing his support for her work in the industry. This recognition further solidifies her position as a rising star in the music scene.
Future Endeavors
Looking ahead, the That’s Money campaign is set to continue its impact in 2024, with Doechii’s music career also gaining momentum. Her mixtape, “Alligator Bites Never Heal,” has received critical acclaim and charted on the Billboard 200.
Watch the ad below to learn more about Doechii’s journey towards financial empowerment.
FAQs
Q: What is the main message of the That’s Money campaign?
A: The campaign aims to promote financial literacy and empower individuals to take control of their finances through education and awareness.
Q: How has Kendrick Lamar shown support for Doechii?
A: Kendrick Lamar praised Doechii as “the hardest out” in a post on his Instagram Story, highlighting her talent and impact in the music industry.
Credit: www.billboard.com
