Taylor Swift and Kamala Harris Campaign Collaboration
Taylor Swift is set to kick off her tour this weekend, and supporters of Kamala Harris are taking advantage of this opportunity to encourage her fans to vote.
Swift-Themed Snapchat Filters
The Democratic National Committee has purchased Swift-themed Snapchat filters targeted at users in swing states. These filters allow users to show their support for various Harris campaign themes such as “reproductive rights,” “democracy,” “climate action,” and “student loan debt relief.”
Swift’s Endorsement of Harris
Taylor Swift is one of the most prominent endorsers of Kamala Harris in the entertainment industry. However, there are no plans for Swift to visit any campaign battlegrounds in the near future.
Instead, the campaign is bringing the message to her as Swift performs at Hard Rock Stadium in Miami this weekend.
Billboards and Mobile Campaigns
Although Florida may not be a swing state, the DNC is investing in billboards around Miami and a mobile billboard on a boat near the stadium, all with a Taylor Swift tie-in.
The goal is to remind Swift’s fans to register to vote and make a plan to cast their ballots.
Collaboration Efforts
While Taylor Swift has not directly coordinated with the Harris campaign, efforts are being made to leverage her support into votes.
The Harris campaign has collaborated with Swifties for Harris, a Zoom-based affinity group, to mobilize support. Previous initiatives include billboards in Las Vegas and Times Square promoting the “Kamala Era.”
The latest tool in the get-out-the-vote campaign is a Snapchat filter encouraging users to share their support for both Swift and Harris with friends.
Importance of the Election
Rosemary Boeglin, DNC communications director, emphasized the significance of the election for young voters. Issues such as student loan debt relief, economic opportunity, and rights are at stake, urging Democrats to reach out to young voters through various platforms.
Following Miami, Taylor Swift will continue her tour with concerts at the Superdome in New Orleans and Lucas Oil Stadium in Indianapolis.
The Harris campaign is gearing up for a “get out the vote” concert, with musical guests yet to be announced but with a lineup that includes Bruce Springsteen, Olivia Rodrigo, Charli XCX, and Billie Eilish, among others.
FAQs
Q: Is Taylor Swift actively involved in the Harris campaign?
A: While Taylor Swift has endorsed Kamala Harris, she is not directly coordinating with the campaign. However, efforts are being made to leverage her support for voter mobilization.
Q: What is the significance of the Swift-themed Snapchat filters?
A: The Snapchat filters allow users to show their support for various Harris campaign themes and encourage voter registration and participation among Swift’s fanbase.
Q: How is the DNC utilizing Taylor Swift’s endorsement in the campaign?
A: The DNC is investing in billboards and mobile campaigns with a Swift tie-in to remind fans to register to vote and cast their ballots, even in non-swing states like Florida.
Credit: variety.com
