Insanity Group Board Welcomes Laura Edwards: A Strategic Move for Growth

Breaking News: Insanity, a prominent UK agency known for representing top talents like Maya Jama, has announced the appointment of Laura Edwards, the former corporate strategy SVP of WME, to its board.

Laura Edwards: From WME to Insanity Group

Edwards is set to serve as a Non-Executive Director at Insanity, a London-based agency, following a successful five-year stint at WME in New York. Her departure from WME occurred several months ago. During her tenure at WME, she made significant contributions in M&A, talent management, and global strategy. Edwards previously worked for Adidas and ran a consultancy firm in London and New York.

Edwards’ Role at Insanity

At Insanity, Edwards is expected to bring her expertise to the agency’s leadership team and board meetings. The agency recently earned B-Corp certification, a testament to its commitment to high standards of social and environmental performance, transparency, and legal accountability in balancing profit and purpose.

Insanity’s Roster and Recent Developments

Insanity is home to UK stars such as Jama, Mollie King, Adam Pearson, and Zara McDermott. The agency recently strengthened its production arm by hiring Edd Buckley, a seasoned digital professional known for his work on some of the UK’s biggest entertainment shows.

Insanity Prepares to Scale

Andy Varley, the founder of Insanity Group, expressed confidence in Edwards’ extensive experience in scaling global media and talent businesses. He believes her skillset aligns perfectly with Insanity’s growth trajectory. “She has an exceptional track record of driving international expansion and strategic development, and we are excited about the invaluable insights and expertise she brings to the table,” Varley said.

Edwards’ Statement on Joining Insanity

Edwards expressed her delight at joining Insanity’s board and commended the agency’s leadership team. “The team at Insanity are redefining what it means to represent talent,” she said.

Conclusion

This strategic board appointment indicates Insanity’s commitment to growth, expansion, and industry dominance. With Laura Edwards’ wealth of experience and expertise, the agency is poised to redefine talent representation and achieve its ambitious goals.

FAQs

Q: Who has Laura Edwards worked with before?

A: Laura Edwards has previously worked with WME in New York and Adidas. She also ran a consultancy firm in London and New York.
Q: What is Laura Edwards’ role at Insanity?
A: Laura has been appointed as a Non-Executive Director at Insanity.
Q: Who does Insanity represent?
A: Insanity represents UK stars such as Maya Jama, Mollie King, Adam Pearson, and Zara McDermott.
Q: What is B-Corp certification?
A: B-Corp certification is given to businesses that meet the highest standards of social and environmental performance, transparency, and legal accountability. Insanity recently earned this certification.

Credit: deadline.com