Filmmaker Danish Renzu has launched Renzu Music, a label focused on bringing Kashmiri music to mainstream audiences through collaborations with established artists and emerging local talent.
The Vision of Renzu Music
The label aims to showcase regional Kashmiri, Balti, and Pahadi-language songs alongside Hindi and English singles. Its roster features artists like Noor Mohammad, Huzaif Nazar, Masrat un Nisa, Abhay Sopori, and Duha Shah, with “Hoshdar” marking its first original release.
Empowering Local Talent
“Music has become an integral part of my filmmaking journey,” says Renzu, who studied at UCLA before founding production company Renzu Films. “This label focuses on sharing authentic Kashmiri stories and creating a platform for local talent.”
Collaborations and Success Stories
The label has already produced collaborations with established names including Shankar Mahadevan, Sonu Nigam, Ali Sethi, and Rashmeet Kaur. Notably, “Ae Savere,” featuring Soni Razdan, explored themes of Kashmiri Pandit heritage, while “Pehla Qadam” brought together artists from India, Pakistan, and the U.S. during the pandemic.
Feedback from Artists
“Thrilled to collaborate with the legendary Kashmiri folk artist Noor Mohammed under the incredible Renzu Music label,” says Rashmeet Kaur. “This marks a historic fusion of Kashmiri and Punjabi folk – a beautiful blend of two rich cultures.”
Actor Yaaneea Bharadwaj, who appeared in the label’s debut release “Hoshdar,” describes working with Renzu as “truly magical.” “He brought out a serene and beautiful side of me I’d never seen before,” she says. “It was an unforgettable experience that holds a special place in my heart.”
Recognition and Support
“Music from Kashmir is beautiful and I’m glad that finally this music is getting its well-deserved platform,” adds India’s Oscar entry, “Lost Ladies” star Nitanshi Goel, who worked with Renzu Music on Mohit Chauhan’s “Hum Mile.” “More success stories from the valley should be encouraged. It’s time.”
Future Releases and Projects
Upcoming releases include “Yusha Inna” featuring the Balti singers group from Kargil, “Jee Le Zara” with actor Mir Tafazul, and “Chingari” performed by IP Singh. The label is also developing projects with Aabha Hanjura and Yashika Sikka.
Upcoming Film and Partnerships
Renzu’s upcoming film “Songs of Paradise,” produced by Excel Entertainment and inspired by legendary singer Raj Begum, is set for release in early 2025. The film stars Saba Azad and showcases Kashmir’s musical heritage.
The label maintains partnerships with major Indian music companies including Zee Music, Sony Music, Saregama, and Times Music, while operating with a local production team in Kashmir.
FAQs
Q: What is the main focus of Renzu Music?
A: Renzu Music is focused on bringing Kashmiri music to mainstream audiences through collaborations with established artists and emerging local talent.
Q: Who are some of the artists associated with Renzu Music?
A: Artists like Noor Mohammad, Huzaif Nazar, Masrat un Nisa, Abhay Sopori, and Duha Shah are part of Renzu Music’s roster.
Q: What are some upcoming releases from Renzu Music?
A: Upcoming releases include “Yusha Inna,” “Jee Le Zara,” and “Chingari,” among others.
Q: How is Renzu Music supporting local talent?
A: Renzu Music aims to create a platform for local talent and share authentic Kashmiri stories through music.
Credit: variety.com
