Online Game Company MPL Unveils Study on Mobile Game Reviews

Online game company Mobile Premier League (MPL) recently conducted a study that sheds light on a prevailing trend in the reviews of popular mobile games. The study reveals that a significant number of gamers express dissatisfaction with in-game advertising while playing these titles. While players may also have negative reactions to updates and technical issues, analyzing their sentiments can provide insights into their preferences for different gameplay approaches.

Research Methodology and Findings

MPL’s research focused on the top 5 most downloaded games on Google Play, as identified in AppRadar’s 2024 report. By analyzing the 75,000 most relevant user reviews of these games, MPL uncovered interesting patterns. A spokesperson for MPL highlighted that the volume of downloads does not always align with player satisfaction. Games with similar market penetration can exhibit varying levels of player sentiment.

The study highlights varying player sentiments towards in-game monetization. For instance, Candy Crush Saga received a surge in negative sentiment, primarily due to intrusive ads. While other games also faced criticism for ads, the disproportionate negative reactions in Candy Crush Saga suggest player dissatisfaction with that specific monetization strategy.

Player reactions to other in-game issues also varied, with positive reviews for Talking Tom’s gameplay and numerous negative mentions for Ludo King. Subway Surfers garnered positive reviews related to in-game updates, whereas Free Fire players expressed negative sentiments towards updates.

It is important to note that players with negative experiences are more likely to leave reviews compared to those with neutral or positive experiences. MPL’s report provides valuable insights into player satisfaction and engagement, transcending mere download numbers.

Conclusion

The study by MPL underscores the significance of understanding player sentiments in mobile gaming. By analyzing user reviews, companies can gain valuable insights into player preferences and improve their gaming experience.

FAQs

Q: How did MPL conduct its research on mobile game reviews?

A: MPL analyzed the top 5 most downloaded games on Google Play and examined 75,000 user reviews to identify trends in player sentiment.

Q: What did MPL discover about player reactions to in-game advertising?

A: The study revealed that many players are unhappy with in-game advertising, with some games facing disproportionate criticism for intrusive ads.

Q: Why is it important for game companies to consider player sentiment?

A: Understanding player sentiment can help companies improve their games, enhance player satisfaction, and increase engagement levels.

Credit: venturebeat.com