Calling all ‘365’ party girls! Charli xcx has launched a limited edition ‘Brat’ vinyl, filled with “white powder”.
Set to launch on February 28, ‘brat and it’s completely different’ has been created by unusual vinyl specialists Bad World, and will be distributed by limited press platform Blood Records.
The limited edition consists of tracks from ‘Brat’ remix album ‘Brat and It’s Completely Different but Also Still Brat’, which debuted in October last year — featuring collaborations from Ariana Grande, Bladee, Shygirl, Lorde and more.
In a homage to the hedonistic motifs of “‘Brat’ Summer”, disc one is filled with a white powder that shifts and moves as the record spins, while disc two has a clean white press.
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Blood Records posted a demonstration of the record on Instagram, describing the vinyl as “a remix project pressed exclusively to white powder filled LP.” Underneath the clip, Charli commented: “salt !”
Bad World made headlines last year with another tongue-in-cheek design, having created “bathwater” liquid-filled vinyl for the Saltburn motion picture soundtrack. The team has also developed a “diamond-filled” LP for Elton John’s ‘Diamonds: The Greatest Hits’ and a “honey-filled” record for Troye Silvan’s ‘Something To Give Each Other’.
Read this next: Saltburn soundtrack LP features “bathwater” liquid-filled vinyl design
The design has been met with a mixed reaction from social media users, with some praising the cheeky nod — instagram user heterpenry commented on Blood Records’ post: “we have cocaine filled AND cum filled records. the world is so beautiful,” while another added: “coke vinyl is certainly a new one but i love it!”
Others have slammed the design, accusing Charli of “glamourising drug use.” Twitter user @folkloreilidh wrote: “I really hate to be that “too woke” friend but the glamourising of drugs that this “era” has brought is in fact really boring. As someone who’s watched people’s lives be destroyed by drugs both in my personal life and in work, it seems so damaging in my opinion.”
‘brat and it’s completely different’ will be available to pre-order from Bad World for the next two hours for £55.00, head to Bad World’s website to get yours.
Megan Townsend is Mixmag’s Deputy Editor, follow her on Twitter
Tracklist:
Side A
1. 360 featuring robyn & yung lean
2. Club classics featuring bb trickz
3. Sympathy is a knife featuring ariana grande
4. I might say something stupid featuring the 1975 & jon hopkins
Side B
5. Talk talk featuring troye sivan
6. Von dutch a. g. cook remix featuring addison rae
7. Everything is romantic featuring caroline polachek
8. Rewind featuring bladee
Side C
9. So I featuring a. g. cook
10. Girl, so confusing featuring lorde
11. Apple featuring the japanese house
12. B2b featuring tinashe
Side D
13. Mean girls featuring julian casablancas
14. I think about it all the time featuring bon iver
15. 365 featuring shygirl
16. Guess featuring billie eilish
17. Spring breakers featuring kesha
Credit: mixmag.net
