Tove Lo’s independent label, Pretty Swede Records, has signed googly eyes ahead of the release of her debut EP, “Starlet Sellout,” due out Sept. 27.
Pretty Swede Records: A Brief Overview
Pretty Swede Records is an independent label founded in 2022 by Tove Lo. The label has already released Tove’s 2023 LP “Dirt Femme” and her collaborative 2024 “Heat” EP with SG Lewis. The signing of googly eyes for the “Starlet Sellout” EP marks an exciting new chapter for Pretty Swede Records.
Collaboration with Neon Gold
Pretty Swede Records has partnered with Tove’s longtime collaborators Neon Gold, known for their work on Tove’s “Truth Serum” EP in 2014, as well as music from artists like Charli XCX, Marina & The Diamonds, Christine and the Queens, and Ellie Goulding.
Excitement for the Future
Tove Lo expressed her enthusiasm for the collaboration, stating, “Googly eyes is such an incredible artist, writer, and producer, and her new EP is full of gold. I’m thrilled for this project to be the first new artist release on Pretty Swede Records, alongside my friends at Neon Gold.”
William Beckmann Joins Warner Music Nashville
Warner Music Nashville has welcomed William Beckmann to its roster. The bilingual Texas native’s debut single, “Not That Strong,” is set for release on Aug. 30.
A Unique Sound
Stephanie Wright, senior VP of A&R for Warner Music Nashville, praised Beckmann’s retro yet youthful swagger and rich vocal talent, describing his sound as modern-vintage and unique across genres.
Tidal’s New Songwriter Tools
Tidal has introduced new songwriter tools for U.S.-based songwriters to manage their works catalog and royalties, including mechanical royalties.
Simplifying Royalty Management
Singer-songwriter Sabrina Song praised the Tidal songwriter tool for its user-friendly interface, allowing her to focus more on creating music while ensuring accurate royalty management.
Prescription Songs Signs Jaya
Prescription Songs, in partnership with Disruptive Label publishing, has signed Nigerian artist, songwriter, and producer Jaya to their roster.
Global Publishing Deal
Jaya expressed excitement for the partnership, aiming to create Afro-global music and expand as a multi-genre songwriter. The collaboration with Prescription Songs and Disruptive Label marks a significant step in Jaya’s career.
UTA Launches Christian Music Division
UTA has established a new Christian music division led by Jonathan Roberts, showcasing the agency’s commitment to the genre’s growth and connection with fans.
Expanding Opportunities
Roberts highlighted the increasing resonance of Christian music with wider audiences, emphasizing UTA’s role in supporting Christian artists and their expanding demand in the industry.
FAQs
Q: What is Pretty Swede Records known for?
A: Pretty Swede Records, founded by Tove Lo, is known for releasing Tove’s music as well as collaborating with other artists like googly eyes.
Q: How can songwriters benefit from Tidal’s new tools?
A: Songwriters can use Tidal’s new tools to manage their works catalog and royalties, including mechanical royalties, in a user-friendly manner.
Credit: variety.com
