Brazil’s X ban boosts Bluesky sales

Bluesky: The Rising Star in Brazilian Social Media Scene

X is currently banned in Brazil following an order from a Supreme Court justice, and Brazilian users seem to be turning to Bluesky, an alternate social network, in droves.

“Brazil, you’re setting new all-time-highs for activity on Bluesky!” the official Bluesky account says in a post.

“There will almost certainly be some outages and performance issues,” Bluesky developer Paul Frazee says. “We’ve never seen traffic like this. Hang with us!”

The Bluesky app looks and functions a lot like X, but it’s a decentralized social media platform that’s built on the AT Protocol (which is also developed by Bluesky). In a 5:12PM ET post, Frazee says that Bluesky is seeing 1,000 events per second — a “new milestone” — on its “relay,” which essentially functions as the firehose of data for the platform.

Mastodon (another decentralized platform) and Meta (the corporation that runs Threads, which has links to the fediverse) didn’t immediately reply to a request for comment about whether they’re seeing increased usage as well.

Bluesky: The Savior for Brazilian Social Media Users

X being banned in Brazil led to a surge in Bluesky’s popularity among users in the country. With the platform witnessing unprecedented engagement, the official Bluesky account expressed gratitude for the overwhelming support.

Challenges and Milestones for Bluesky

Despite the surge in users, Bluesky developer Paul Frazee acknowledged the challenges of increased traffic, leading to potential outages and performance issues. The platform’s infrastructure is being put to the test like never before.

Comparison with Other Platforms

Bluesky’s decentralization and innovative AT Protocol set it apart from traditional social media platforms like X. This unique approach has garnered significant attention and usage from Brazilian users seeking a reliable alternative.

Response from Other Platforms

Mastodon and Meta, both prominent players in the social media landscape, have yet to comment on the surge in Bluesky’s usage. It remains to be seen how these platforms will respond to the shifting dynamics in the Brazilian market.

FAQs

Q: Why was X banned in Brazil?

A: X was banned in Brazil following an order from a Supreme Court justice, leading users to seek alternative platforms like Bluesky.

Q: What sets Bluesky apart from other social networks?

A: Bluesky differentiates itself through its decentralized nature and the use of the AT Protocol, offering users a unique and secure social media experience.

Q: How are other platforms like Mastodon and Meta responding to Bluesky’s rising popularity?

A: Mastodon and Meta have not yet commented on the increased usage of Bluesky in Brazil, leaving the industry curious about their next steps.

Q: Will Bluesky be able to sustain its growth amidst the challenges of increased traffic?

A: Despite facing performance issues, Bluesky is determined to overcome obstacles and provide a reliable platform for its expanding user base.

Credit: www.theverge.com