Joel Ruiz, a renowned filmmaker from the Philippines, and his producer Maria Madonna Tarrayo, are showcasing their anthology series “Love at 310” at the Taiwan Creative Content Fest (TCCF). The series provides a deep dive into relationship dynamics, with all tales based in a love motel in Manila.
Ruiz, whose past work “How She Left Me” gained immense popularity on Netflix, states that the narratives in ‘Love at 310’ are derived from real-life experiences. He adds, “What transpires between couples when they are stripped of all defenses, when they stand completely exposed, with no place to hide?”
The show aims to pioneer the discussion of sexuality in Asian media. Ruiz argues that Asian culture is typically reserved when it comes to sexuality, however, it forms a crucial aspect of relationships. He believes it’s high time to have open conversations about it.
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Tarrayo, who also serves as the president and CEO of UXS, a production company based in the Philippines, believes that ‘Love at 310’ fills a void in the current media landscape. She notes, “I haven’t seen a series that looks at the rawness and honesty of love, sex and relationships,” she says. As a producer, her primary interest lies in stories that are genuine, relatable, and universal. ‘Love at 310’ fits the bill as it explores characters that are a part of our everyday lives and truths that we share with them. She further adds that it is intriguing to think about the lives they lead behind closed doors and believes it’s time to shed our inhibitions about sex and its realities.
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The team behind ‘Love at 310’ includes award-winning writer Fatrick Tabada, known for his work in “Chedeng and Apple”. The team plans to start production in the second quarter of 2025 and aims for a release in the fourth quarter the same year. At TCCF, they are on the lookout for international co-production partners to take the anthology to a global audience.
UXS is recognized for their award-winning films such as “100” and “The Woman in the Septic Tank.” They bring to the table substantial experience in both local and international productions.
Ruiz is hopeful to find the right partners to take this story to the world. He describes the series as a journey into the various facets of love – the terrifying, the wonderful, the ugly, the exhilarating, the exhausting, and the hilarious.
Tarrayo adds that the series encourages us to face these emotions without being limited by them.
FAQs
Q: What is the main concept of the ‘Love at 310’ series?
A: ‘Love at 310’ is an anthology series that provides a deep dive into relationship dynamics, with all tales based in a love motel in Manila. It aims to pioneer the discussion of sexuality in Asian media.
Q: When is ‘Love at 310’ scheduled for release?
A: Production is planned for the second quarter of 2025 with a targeted fourth-quarter release.
Q: Who is the creative team behind ‘Love at 310’?
A: The team includes filmmaker Joel Ruiz, producer Maria Madonna Tarrayo, and award-winning writer Fatrick Tabada.
Q: What production company is backing ‘Love at 310’?
A: The series is being produced by UXS, a Philippines-based production house known for award-winning films like “100” and “The Woman in the Septic Tank.”
Credit: variety.com
