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More than just a successful album, “brat” has become a cultural phenomenon that resonates globally, as stated by the dictionary publisher.
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This year has been particularly “bratty,” all thanks to the party girl Charli XCX and her influential sixth studio album, leading to “Brat” being named Word of the Year by Collins.
Collins made the announcement on their official website, showcasing a creative graphic of the word “Brat,” with a green apple replacing the letter “A” and dancing beneath club strobe lights, bringing back fun and whimsy.
The official definition by Collins describes “Brat” as an adjective that signifies a confident, independent, and hedonistic attitude. The word was newly defined in 2024, previously known as a term used to describe a misbehaving or annoying child.
Collins shared that inspired by Charli XCX’s album, “brat” has become a widely discussed word in 2024, transcending beyond just a successful album to become a cultural phenomenon that has resonated globally, establishing “brat summer” as an aesthetic and lifestyle choice.
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The essence of “Brat” and its domination in both online and offline discourse is evident in the shortlisted words by Collins for Word of the Year. Among them, “Brainrot” signifies an inability to think clearly due to excessive consumption of low-quality online content, while “Era” defines a distinctive period in one’s life or career, often associated with icons like Taylor Swift.
Other words on the list include “Looksmaxxing,” “Rawdogging,” “Anti-Tourism,” “Delulu,” “Romantasy,” “Supermajority,” and “Yapping,” showcasing a variety of trends and influences in language usage.
Credit: www.rollingstone.com
