Charli XCX delves into the creative process behind her iconic album Brat, a defining record of 2024. She shares insights on the bold and controversial artwork, the mix of high and low art, and the chaotic nature of the Brat era. The manifesto she posted on her private Instagram gives fans a glimpse into her vision and the global impact she aims to achieve.
The Making of Brat
In her manifesto, Charli XCX describes the artwork for Brat as obnoxious, arrogant, and bold. She anticipates that some people will hate it, emphasizing a heavily text-based approach that challenges traditional aesthetics. This intentional mix of high art and low art is a key theme throughout the album campaign, highlighting the importance of celebrity culture in the modern music industry.
A Chaotic Era
Charli XCX declares that the Brat era is destined to be chaotic, with no need for explanations or justifications. She embraces desire, chaos, and destruction as essential elements of her creative process, urging fans to understand her vision on a global scale. The manifesto sets the stage for a high-energy and impactful release that captivates audiences worldwide.
Brat’s Success
After its debut at No. 3 on the Billboard 200 albums chart, Brat quickly became the certified album of the summer. The Sweat Tour with Troye Sivan gained popularity thanks to the viral success of Brat, with fans still dancing to hits like “Apple” months after its release. In an interview with Variety, Charli XCX reveals that her approach to Brat was unconventional, focusing on presentation before recording the music.
Gratitude to Fans
Charli XCX expresses her gratitude to fans in a heartfelt Instagram post, thanking them for their support and celebrating the shared moments of the past year. As the new year approaches, she opts for no resolutions, embracing the journey as it comes with love and appreciation for her dedicated followers.
Best Pop Albums of 2024
From K-pop to disco-pop to Afrobeats and more, PopCrush highlights the top album picks of the year, including the groundbreaking success of Brat by Charli XCX.
FAQs
Q: What inspired Charli XCX’s artistic direction for Brat?
A: Charli XCX aimed to create a bold and controversial artwork that challenged traditional aesthetics, blending elements of high art and low art to make a statement in the music industry.
Q: How did Brat perform on the charts?
A: Brat debuted at No. 3 on the Billboard 200 albums chart and became the certified album of the summer, showcasing Charli XCX’s impact on the music scene in 2024.
Q: What was Charli XCX’s approach to the Brat era?
A: Charli XCX embraced chaos, desire, and destruction as essential elements of her creative vision, setting the stage for a high-energy and impactful release that resonated with fans globally.
Credit: popcrush.com
