Who doesn’t love a side of extra sauce and a dash of unscripted content? In the ever-evolving world of digital entertainment, fast-food chains are making surprising moves to keep up with the trends.
One such exciting development is Chick-fil-A’s foray into the streaming platform arena. Known for its delicious chicken sandwiches and crispy waffle fries, the fast-food giant is now partnering with Hollywood production houses and studios. The goal? To produce original, family-friendly, and primarily unscripted shows. The company is also exploring opportunities to license and acquire content, as per insiders who have pitched projects to them.
Among the potential shows is a game show produced by Glassman Media, known for NBC’s “The Wall”, and Sugar23, the creators of Netflix’s “13 Reasons Why”. This show has already received an order for 10 episodes, indicating Chick-fil-A’s serious intent in this venture.
The budget for these unscripted shows is estimated to be around $400,000 per half-hour episode. But Chick-Fil-A isn’t limiting its scope to just unscripted content. They are also considering scripted projects and animations. Leading the programming initiatives is Brian Gibson, an alum of popular shows like “Top Gear” and “The X Factor”.
Despite being primarily a fast-food chain, Chick-fil-A is keen on making a mark in the reality TV business, a sector that has seen a slight decline in recent years. The company has already dabbled in digital content production with a series of short animated films for its website titled “Stories of Evergreen Hills”. It also launched Pennycake, its brand of children’s games and puzzles.
Chick-fil-A isn’t the first non-entertainment company to venture into the streaming wars. Brands like Lyft and Airbnb have also made their mark in this space. For instance, Bob the Drag Queen hosted the game show “Lucky Lyft” for the rideshare service, while MTV aired the Airbnb-produced “Gay Chorus Deep South”.
Chick-fil-A’s move into the streaming space is particularly interesting considering their impressive footprint in the fast-food industry. With over 3,000 restaurants, Chick-fil-A boasts the highest per-store sales of any fast-food chain in the U.S., according to QSR.
This exciting news was first reported by Deadline.
FAQs
Is Chick-fil-A launching a streaming platform?
Yes, Chick-fil-A is planning to launch a streaming platform, and is currently in talks with Hollywood production houses and studios to create original content.
What type of shows will Chick-fil-A produce?
Chick-fil-A is looking to produce family-friendly, primarily unscripted shows. They are also considering scripted projects and animations.
Who is leading the programming initiatives for Chick-fil-A?
Brian Gibson, an alum of popular shows like “Top Gear” and “The X Factor”, is leading the programming initiatives for Chick-fil-A.
Credit: variety.com
