Chick-Fil-A Ventures into the Streaming Industry: A Greasy Transition

Exciting developments are underway at the well-known food establishment, Chick-fil-a, as they venture into the realm of original television content. This renowned fast-food company has declared their entry into the world of digital streaming. 

The famed fast-food chain is set to introduce a range of original programming on their own proprietary platform. 

Keeping in line with Chick-fil-a’s overarching family-oriented brand image and traditional messaging, a portion of the productions will be unscripted projects. Deadline informs that the brand also plans to incorporate licensed shows and popular programming that already has a sizable viewership. 

Pedestrians pass by a Chick-fil-A restaurant on 8th Avenue on December 30, 2023. Photo by Gary Hershorn/Getty Images

Reports indicate that the average budget allocated per 30-minute episode is $400,000, with the platform slated to go live later this year. Scripted series and animated content will also feature prominently on the platform. Additionally, plans are in place for a 10-episode game show. 

Several non-media companies have dipped their toes in the streaming waters. McDonald’s, for instance, started producing original content in the 1960s under McDonaldland TV, a series that had a whopping 246 episodes. 

AirBnB ventured into content production with Gay Chorus Deep South, which premiered on MTV. The rideshare service Lyft developed Lucky Lyft, a game show hosted by Bob the Drag Queen. 

The streaming platform won’t mark Chick-fil-a’s first endeavor into original programming, as they’ve previously produced Stories of Evergreen Hills, a short-animated series. 

Chick-fil-a’s headquarters are located in College Park, Georgia, but the first restaurant was inaugurated in 1967 at the Greenbriar Mall in Atlanta, GA. Chick-fil-a currently operates over 3000 stores across the United States.

Credit: www.vibe.com