FunPlus, a Swiss company that has become one of the world’s largest independent game companies, has recently inaugurated its brand new Studio Ellipsis in the vibrant city of Lisbon, Portugal.
Lisbon’s Emerging Game Hub
Lisbon has emerged as a new center for game development, and Studio Ellipsis aims to serve as a creative hub focused on expanding FunPlus’s intellectual property (IP) across various entertainment platforms.
Leadership and Vision
Under the leadership of industry veteran Alexandre Amancio, Studio Ellipsis strives to create entertainment experiences that meet the evolving expectations of modern audiences.
Transmedia Storytelling and Cross-Platform Development
Through a fusion of cross-platform game development and transmedia storytelling, the studio will breathe new life into FunPlus’s IP, offering fans the opportunity to delve into fresh lore, characters, and narratives. In the upcoming months, the studio plans to unveil additional projects to expand FunPlus’s realm of worlds, along with original IPs crafted for development across multiple mediums.
Amancio, who joined FunPlus in 2023, brings his expertise in creative direction, narrative design, and IP development to spearhead this exciting new venture.
Engaging Modern Audiences
Amancio stated, “We are observing a shift in how audiences engage with entertainment. Fans are now explorers searching for immersive experiences across a broad spectrum of platforms. Studio Ellipsis is our response to this change, providing new avenues for fans to delve deeper into the worlds they love, while also creating original IPs that captivate and inspire, allowing them to be part of the journey.”
Expansion and Innovation
This marks a significant stride for FunPlus, an established developer and publisher of mobile games, with ambitions to lead in the wider interactive entertainment sphere, building upon the foundation of world-building and IP expansion.
Established Studio in Lisbon
The Lisbon-based studio, established by a team of seasoned professionals, aims to drive FunPlus’s endeavors to deliver compelling stories and characters through diverse entertainment mediums, enabling fans to explore these worlds from fresh perspectives.
Embracing Transmedia Storytelling
Studio Ellipsis represents FunPlus’s strategic transition beyond gaming, embracing transmedia storytelling. The first project from this initiative, Sea of Conquest: Cradle of the Gods, is a comic series based on the popular strategy game Sea of Conquest: Pirate War, now available for free on digital platforms.
Investment in Lisbon
FunPlus selected Lisbon for Studio Ellipsis due to its burgeoning potential as a hub for creativity and technology, with the city gaining recognition as a dynamic environment for game development and digital entertainment. FunPlus’s investment in the region, in collaboration with local universities and organizations, will nurture local talent and contribute to the growth of the game development ecosystem.
Warm Welcome from Lisbon’s Mayor
Carlos Moedas, Mayor of Lisbon, expressed his pride in welcoming Studio Ellipsis to Lisbon, a city known as the European Capital of Innovation, where cutting-edge tech products and services are developed. The city aims to create a thriving tech community and is excited to include FunPlus as a new member of this innovative ecosystem.
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FAQs
Q: Why did FunPlus choose Lisbon for Studio Ellipsis?
A: FunPlus selected Lisbon due to its potential as a creative and technological hub, ideal for game development and digital entertainment.
Q: What is the goal of Studio Ellipsis?
A: Studio Ellipsis aims to expand FunPlus’s intellectual property across various entertainment platforms through innovative storytelling and cross-medium development.
Credit: venturebeat.com
