Google to crack down on fake reviews for UK businesses

Google is cracking down on fake reviews in the UK, taking firmer action against businesses trying to boost their star ratings through deceptive practices. The Competition and Markets Authority (CMA) has announced that Google will be implementing stricter measures to detect and remove fake reviews, with consequences for businesses and reviewers involved in such activities.

Improved Detection and Consequences

Google will deactivate the ability to add new reviews for businesses caught using fake reviews and will delete existing reviews for at least six months if suspicious review activity continues. Additionally, businesses employing fake reviews will have “warning alerts” displayed on their Google profiles to alert consumers to potentially misleading feedback. Repeat offenders, including individuals posting fake reviews, will face bans and have their review history wiped, even if they are located outside the UK.

Ongoing Monitoring and Reporting

Google is obligated to report to the CMA over the next three years to ensure compliance with the agreement and continued efforts to combat fake reviews.

Statements from CMA and Google

CMA chief executive Sarah Cardell emphasized the importance of these changes in ensuring trust in reviews and fair practices for businesses and consumers. Google has previously implemented similar measures in its Maps reviews and is now focusing on enhancing reviews across all its platforms, starting with the UK.

Investigation and Future Updates

The CMA’s investigation into Google and Amazon for potential violations of consumer protection laws regarding fake reviews is ongoing. Updates on the Amazon probe will be provided in the future.

Conclusion

Google’s efforts to combat fake reviews in the UK demonstrate a commitment to transparency and trustworthiness in online reviews. By holding businesses and reviewers accountable for deceptive practices, Google aims to provide consumers with reliable information for making informed decisions.

FAQs

Q: How will Google identify fake reviews?

A: Google will use improved processes to detect suspicious review activity and take action against businesses and individuals posting fake reviews.

Q: What are the consequences for businesses using fake reviews?

A: Businesses caught using fake reviews may have their ability to receive new reviews deactivated and existing reviews deleted. They will also receive warning alerts on their Google profiles.

Q: Will individuals posting fake reviews face repercussions?

A: Yes, individuals repeatedly posting fake reviews on UK business pages may be banned and have their review history deleted, even if they are located in another country.

Credit: www.theverge.com