Music Industry Veteran Mika El-Baz Joins Apple Music PR Team
Introduction
Music industry veteran Mika El-Baz has recently made a significant move by joining Apple Music’s PR team in Los Angeles, as reported by The Hollywood Reporter.
Mika El-Baz’s Background
El-Baz brings with her a wealth of experience in the music industry, having previously worked at gamma, a media company founded by former Apple executive Larry Jackson in 2023. Prior to that, she spent 17 years at RCA Records, collaborating with iconic artists such as Pink, Justin Timberlake, Doja Cat, Khalid, and Britney Spears. Her tenure at RCA was marked by a close working relationship with Clive Davis. Additionally, El-Baz has had stints at Interscope Records and Island Records.
Collaboration with Apple Music
Sources reveal that El-Baz has collaborated with Apple Music on various campaigns and launches in the past. Apple Music, known for its subscription-based music streaming service, has emerged as a key player in the music industry, competing with platforms like Spotify, Amazon Music, and YouTube Music. With curated playlists and exclusive interviews featuring renowned DJ Zane Lowe, Apple Music continues to expand its reach.
Role at Apple Music
El-Baz’s extensive network in the industry is expected to enhance Apple Music’s presence on the West Coast. Known for her skills in partnering with artists, influencers, and industry stakeholders, El-Baz will be based in Los Angeles and report to Apple’s Tom Neumayr.
Apple’s Response
The Hollywood Reporter has reached out to Apple for comment on El-Baz’s appointment.
FAQs
Q: What is Mika El-Baz’s background in the music industry?
A: El-Baz has a wealth of experience, having worked at RCA Records, gamma, Interscope Records, and Island Records.
Q: What role will Mika El-Baz play at Apple Music?
A: El-Baz will lead Apple Music’s PR team and leverage her industry contacts to strengthen the platform’s presence on the West Coast.
Q: How has Apple Music positioned itself in the music streaming market?
A: Apple Music competes with other major streaming platforms and offers curated playlists and exclusive content to attract users.
Credit: www.hollywoodreporter.com
