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Logitech announced the launch of MX Creative Console, a revolutionary tool that empowers digital creators to enhance their artistry with cutting-edge AI capabilities, simplifying visual editing tasks.
This innovative solution is tailored for creators who are dominating the digital media landscape with their visual content and commentary.
The MX Creative Console offers instant access to essential controls, enabling ultimate customization, streamlining workflows, and automating repetitive tasks.
“The landscape of digital creativity is evolving rapidly, reshaping the way individuals create content. The MX Creative Console is a game-changer, designed to redefine workflows, empowering users to work more efficiently,” said Anatoliy Polyanker, general manager of the MX Business Unit at Logitech. “With the introduction of the MX Creative Console and recent MX Ink release, we are aligning with the current trends of democratizing digital creation, 3D design, spatial computing, and AI-driven workflows.”
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A solution for creative professionals: Logitech MX x Adobe
Using the Logitech MX Creative Console.
The collaboration between Logitech MX and Adobe allows for seamless integration through tailored plugins designed for popular Adobe applications such as Photoshop, Lightroom Classic, Premiere Pro, After Effects, Audition, and Illustrator.
The MX Creative Console enriches the user experience by leveraging AI capabilities like Adobe Photoshop’s Generative Fill and Adobe Premiere Pro’s Text-Based Editing. To commemorate this partnership, each console includes a complimentary three-month Adobe Creative Cloud All Apps membership, delivering added value to new and existing users.
Maxim Bondar, head of global business and marketing at Logitech MX, expressed, “MX’s vision is to create an advanced ecosystem catering to demanding users such as software developers, creative professionals, and engineers who spend hours daily at their computers.”
He emphasized, “These peripheral devices serve as essential tools for enhancing productivity, maintaining workflow efficiency, and facilitating creative output. We are dedicated to building an ecosystem that supports these objectives.”
Bondar highlighted MX’s focus on digital content creation and noted Adobe’s significant growth in recent years.
“Creative professionals are increasingly under pressure to produce content at a rapid pace,” said Bondar. “Tasks that previously had weeks for completion now demand turnaround in days. Despite the available resources, professionals still face the challenge of meeting deadlines.”
Tailored to individual workflows
MX Creative Console controls.
The MX Creative Console offers a versatile and personalized experience for each user. It features a keypad with dynamic display keys for accessing essential actions and a customizable dialpad that functions as an intuitive navigation controller.
With the Logi Options+ software, users benefit from seamless app integration across Windows and Mac platforms, customizable controls, a marketplace for plugins and profiles, and icons for enhanced customization. The software is continuously evolving, introducing new features and plugins.
Bondar highlighted the comprehensive capabilities of Adobe Creative Cloud, a powerful tool that enables users to create various content. To enhance productivity, users often need to remember complex shortcuts, at times involving multiple key combinations. The MX Creative Console simplifies this process with dedicated buttons for shortcuts.
The MX Creative Keypad, included in the console, features nine LCD keys that adapt based on the application in use. While these keys require power from a cable due to their display function, users can assign specific functions to streamline their workflow, eliminating the need for memorizing shortcuts. Additionally, the creative dial pad adjusts its tasks contextually and includes predefined profiles for Adobe applications, aligning its functionality with the user’s current application. This design aims to simplify tasks for the creative community, providing a seamless experience. For example, when using Adobe Premiere, the console displays Adobe Premiere-specific tools.
“Our goal was to ensure that the device is user-friendly and straightforward to use from the get-go,” remarked Bondar.
Designed for sustainability
The MX Creative Console incorporates sustainable practices in its design, featuring plastic components made with 72% post-consumer recycled materials for the Graphite model, aluminum produced with renewable energy, FSC-certified paper packaging, and micro-textures instead of paint. These eco-friendly choices reduce the product’s carbon footprint, promoting sustainability and circularity while empowering users to excel in their creative endeavors.
Availability and pricing
Working with Illustrator on MX Creative Console.
The MX Creative Console, available in pale grey and graphite color options, is now open for preorders and is expected to start shipping on October 14, 2024. Priced at $200, it can be purchased on www.logitech.com and through various global retailers. Compatible with Windows and Mac systems, the device offers enhanced productivity and customization for users.
“Our devices are fully customizable to suit individual preferences, and we provide a seamless software experience for users to personalize profiles effortlessly, allowing for a truly tailored workflow,” noted Bondar.
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FAQs
Q: What is the key highlight of the MX Creative Console?
A: The MX Creative Console’s key highlight is its seamless integration with Adobe applications, empowering users with AI-driven capabilities.
Q: How does the MX Creative Console enhance workflow efficiency?
A: By providing instant access to essential controls, offering ultimate customization, and automating repetitive tasks, the MX Creative Console streamlines workflows for users.
Q: What sustainability features does the MX Creative Console offer?
A: The MX Creative Console incorporates eco-friendly practices such as using recycled plastic and renewable energy sources, promoting sustainability and reducing its carbon footprint.
Credit: venturebeat.com
