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Iconic entertainment mogul and rapper Ice Cube has released his new single, “IT’S MY EGO,” featuring production from Grammy Award-winning, multi-platinum producer E-A-Ski. The track, available now on all streaming platforms, is a teaser for his much-anticipated album MAN DOWN, set to release November 22 via Lench Mob Records, distributed by Hitmakers.
Accompanying the single, Cube has unveiled the official music video, directed by Gabriel “VideoGod” Hart, known for his work on visuals like Migos’ “Versace” and Jeezy’s “My President is Black.” The video showcases Ice Cube playing multiple characters—from a minister to a fast food worker, to an extravagant version of himself in a bold blue fur coat. The visual’s vibrant storytelling aligns with the song’s powerful message: speak up, stand firm, and be unapologetically yourself.
The video, featuring cameos from Mike Epps, Omarion, Paula Jai Parker, and WC, adds extra flair to Cube’s already dynamic presence.
With sharp lyricism and a hard-hitting beat, “IT’S MY EGO” reflects Ice Cube’s signature style, blending West Coast rap with R&B elements. Cube describes the track as a reminder to stay true to oneself, stating, “It’s easier to stay true to yourself than constantly change for others’ expectations.”
Pre-save MAN DOWN now to prepare for the West Coast legend’s return with new music.
Ice Cube Releases New Single “IT’S MY EGO” and Announces Album MAN DOWN
Iconic entertainment mogul and rapper Ice Cube has dropped his latest single, “IT’S MY EGO,” featuring production from Grammy Award-winning, multi-platinum producer E-A-Ski. The track is now available on all streaming platforms and serves as a sneak peek for his highly anticipated album MAN DOWN, scheduled for release on November 22 via Lench Mob Records, distributed by Hitmakers.
Official Music Video Directed by Gabriel “VideoGod” Hart
Alongside the single release, Ice Cube has unveiled the official music video, directed by Gabriel “VideoGod” Hart, known for his work on visuals like Migos’ “Versace” and Jeezy’s “My President is Black.” The video showcases Ice Cube portraying various characters, from a minister to a fast food worker, to an extravagant version of himself in a bold blue fur coat. The visual storytelling complements the song’s empowering message: speak up, stand firm, and embrace your true self.
The video features cameos from Mike Epps, Omarion, Paula Jai Parker, and WC, adding an extra layer of excitement to Ice Cube’s dynamic presence.
Signature Style and Powerful Message
“IT’S MY EGO” embodies Ice Cube’s signature style with sharp lyricism and a hard-hitting beat, blending West Coast rap with R&B elements. The track serves as a reminder to stay authentic and true to oneself, with Ice Cube emphasizing, “It’s easier to stay true to yourself than constantly change for others’ expectations.”
Prepare for Ice Cube’s musical comeback by pre-saving MAN DOWN now.
FAQs
Q: When is Ice Cube’s album MAN DOWN set to release?
A: Ice Cube’s album MAN DOWN is scheduled for release on November 22.
Q: Who directed the music video for Ice Cube’s single “IT’S MY EGO”?
A: The music video for Ice Cube’s single “IT’S MY EGO” was directed by Gabriel “VideoGod” Hart.
Q: What is the message behind Ice Cube’s single “IT’S MY EGO”?
A: The song “IT’S MY EGO” encourages listeners to speak up, stand firm, and be unapologetically themselves.
Credit: thesource.com
