Kendrick Lamar is set to headline the halftime show at Super Bowl LIX, taking place in New Orleans on February 9, 2025. The highly anticipated event will be presented by Apple Music, making it officially known as the Apple Music Super Bowl LIX Halftime Show. Watch the promotional video below to see Lamar’s exciting announcement.
Event Details
Super Bowl LIX will be held at the iconic Caesars Superdome in New Orleans. Lamar, known for his impactful presence in the rap music genre, expressed his enthusiasm for the upcoming performance in a press statement. He stated, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Production Team
Lamar’s company, pgLang, led by Dave Free, is responsible for the creative direction of the halftime show. Diversified Production Services, along with Jay-Z’s Roc Nation and Jesse Collins as executive producers, are working on the telecast. Hamish Hamilton will serve as the director, with Roc Nation acting as the strategic entertainment advisor for the live performance.
Industry Recognition
Recognizing Lamar’s influence and talent, Jay-Z praised him as a once-in-a-generation artist and performer. Jay-Z highlighted Lamar’s deep connection to hip-hop and culture, emphasizing his ability to shape and impact global culture through his work.
Past Performances
Lamar previously performed at the star-studded Super Bowl LVI halftime show, alongside other iconic artists like Dr. Dre, Snoop Dogg, Eminem, and more. The upcoming Super Bowl LIX halftime show promises to be another unforgettable musical experience.
Recent Halftime Shows
Recent Super Bowl halftime shows have featured top-tier artists like Usher, who headlined the show in Nevada. Usher’s performance included guest appearances from Alicia Keys, Ludacris, and more, showcasing a mix of hit songs and memorable moments.
Music Highlights
Explore Kendrick Lamar’s music journey with his album “Mr. Morale & the Big Steppers” ranking at No. 13 in “The 50 Best Albums of 2022.” Additionally, discover his track “Not Like Us” in the list of “26 Contenders for the 2024 Song of the Summer.”
FAQs
Q: When is Super Bowl LIX taking place?
A: Super Bowl LIX is scheduled for Sunday, February 9, 2025, in New Orleans.
Q: Who is headlining the halftime show?
A: Kendrick Lamar will be headlining the halftime show, presented by Apple Music.
Q: What is the official name of the 2025 halftime show?
A: The 2025 halftime show is formally known as the Apple Music Super Bowl LIX Halftime Show.
Q: Who is handling the creative direction for the performance?
A: Kendrick Lamar’s company, pgLang, led by Dave Free, is responsible for the creative direction of the halftime show.
Q: Which artists were featured in the Super Bowl LVI halftime show?
A: The Super Bowl LVI halftime show featured artists like Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak.
Credit: pitchfork.com
