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Magify has recently secured $1.1 million in funding for its business intelligence and live operations (LiveOps) for game studios. The Cyprus-based company focuses on democratizing access to high-level end-to-end business intelligence and LiveOps, making them available to small and mid-size gaming studios on a pay-as-you-go basis.
Steam Power Investments has provided the funding to fuel further product development, enhance Magify’s AI functionality, and expand into new markets. This investment follows a previous one from Narwhal Accelerator in June.
Demand for Data-Driven Decisions
Magify’s dashboard.
Many game studios find themselves overwhelmed with various tasks beyond just game development, including management, optimization, marketing, and user engagement.
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In the world of game development, studios often rely on analytics and LiveOps tools, but using multiple third-party services can create data silos and make it challenging to consolidate all the information into a cohesive view.
Magify’s approach tackles this challenge by integrating end-to-end business intelligence and LiveOps into a single, pay-as-you-go platform. This integration not only streamlines operations but also empowers studios to maximize their potential.
Magify’s Approach
Magify is dedicated to enhancing business intelligence and LiveOps for game studios.
Magify’s comprehensive toolkit includes product, marketing, and monetization analytics, user segmentation, remote monetization setup, A/B testing, in-app purchase validation, predictive models, and data collection from over thirty third-party APIs.
Founded by Evgeniy Kurenkov, who has experience in game development and mobile apps, Magify boasts an international team focused on delivering cutting-edge solutions to its clients.
CEO Evgeny Kurenkov emphasizes the importance of providing equal opportunities for studios of all sizes to succeed. The platform aims to revolutionize the industry by offering advanced analytics, user segmentation, and monetization tools.
With significant cost savings and streamlined operations, Magify eliminates the need for complex in-house solutions and enables studios to make data-driven decisions effectively.
The support from Steam Power Investments underscores the potential for Magify to transform the gaming landscape and drive efficiency for studios seeking sustainable growth.
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FAQs
What is GamesBeat Next?
GamesBeat Next is a platform connecting the next generation of video game leaders through events and networking opportunities.
What does Magify offer?
Magify provides business intelligence and LiveOps tools for game studios, empowering them to make data-driven decisions and optimize their operations.
Credit: venturebeat.com
