Barbie producer Mattel recently issued an apology due to a packaging error on its Wicked edition dolls that directed customers to an adult website instead of the intended URL. The toy merchandise mistakenly linked to the homepage of the Wicked Pictures pornographic movie studio, causing concern among parents and customers.
Apology and Immediate Action
In response to the error, Mattel issued a statement to The Hollywood Reporter expressing deep regret and confirming immediate steps to address the issue. The company emphasized that the misprinted website is not suitable for children, and parents should be cautious.
Product Distribution and Recall
Mattel clarified that the misprinted dolls, tied to Universal’s film adaptation of the musical Wicked, are primarily sold in the US. The company attributed the error to a misprint and initiated a recall process. Retailers such as Walmart, Best Buy, and Amazon are removing affected products from shelves.
About Wicked and Film Release
Wicked, serving as a prequel to The Wizard of Oz, offers a unique perspective on the characters Elphaba and Galinda. The first part of the film adaptation is set to premiere on November 22nd, with a sequel expected in November 2025.
Conclusion
Despite the packaging error on the Wicked edition dolls, Mattel has taken swift action to address the issue and ensure the products’ suitability for children. The company’s response highlights the importance of quality control and customer safety in the toy industry.
FAQs
Q: How did the packaging error occur?
A: The packaging error on the Wicked edition dolls mistakenly directed customers to an adult website instead of the correct URL due to a misprint.
Q: Are affected products still available for purchase?
A: Retailers such as Walmart, Best Buy, and Amazon are currently pulling impacted products from shelves, ensuring that customers do not purchase the mislabeled dolls.
Credit: www.theverge.com