Seminal New York Nightclub Secures Future with 10-Year Lease
Nowadays, a renowned New York nightclub located in Bushwick, has recently finalized a 10-year lease agreement, ensuring its continued presence in the vibrant music scene of the city.
Decision Making Process
The club took to Instagram on December 4 to announce this significant development, shedding light on the uncertainties that had surrounded its future until a month ago. The owners had to navigate through crucial decisions to determine the fate of Nowadays.
Reflecting on the past year, the club shared that with only ten months remaining on their previous lease, the future seemed uncertain. However, after extensive negotiations and discussions, they successfully secured a lease renewal that guarantees their operations for the next decade.
Rent Increase and Challenges
Residing at the border of Bushwick and Ridgewood for nearly ten years, Nowadays will encounter a 50% rent increase following the new lease agreement, as reported by Resident Advisor. Despite this financial challenge, club co-founder Eamon Harkin expressed their commitment to overcoming obstacles.
He emphasized the club’s significance in the city’s cultural landscape, stating, “We weren’t ready to be done and give up on a place we feel is a special place in the city for this culture of ours.” The unpredictability of the situation added complexity to an already demanding endeavor of maintaining a venue like Nowadays.
Celebrating the Lease Extension
To commemorate the lease extension, Nowadays will host a celebratory event on December 5, featuring an “all-staff line-up” showcasing the diverse talents within the club’s team. The lineup includes club founders Eamon Harkin and Justin Carter, along with other staff members collaborating in unique back-to-back sets.
Attendees can secure free tickets to the party and join in the festivities honoring Nowadays’ resilience and commitment to the music community.
Conclusion
The successful extension of Nowadays’ lease marks a pivotal moment in the club’s history, solidifying its place in New York’s nightlife scene for the foreseeable future. Despite the challenges faced, the club’s perseverance and dedication have prevailed, ensuring that music enthusiasts can continue to enjoy the unique experiences offered by Nowadays.
FAQs
Q: How long has Nowadays been operating at its current location?
A: Nowadays has been operating on the same site at the border of Bushwick and Ridgewood for almost ten years.
Q: What prompted Nowadays to consider its future and negotiate a new lease agreement?
A: The club’s previous lease was coming to an end, leading to uncertainties about its future until a month ago when a new 10-year lease was secured.
Q: How is Nowadays planning to celebrate the lease extension?
A: Nowadays will host a party featuring an all-staff line-up to commemorate the lease extension and showcase the talents within the club’s team.
Credit: mixmag.net