Revolutionizing Media Streaming: Paramount’s Licensing Agreement with Mono Thailand
In a strategic move to boost its global presence, Paramount Global Content Distribution announced a fresh licensing agreement with Thailand’s MONO. The agreement aims to introduce a Paramount+ brand extension on the streaming platform Monomax scheduled for a November launch.
Announced at the recent APOS conference in Indonesia by Lisa Kramer, the President of international content licensing at Paramount, the licensing agreement is a strategic step to reinforce the global footprint of the Paramount+ brand.
Paramount+ services vary per region. For instance, in Japan, Paramount+ operates as a standalone direct-to-consumer product. However, it exists as a licensed brand destination in other territories. Presently, licensed brand destinations are available via Cosmote in Greece, Streamz in Belgium, MultiChoice in Africa, and JioCinema in India. It is also set to make a grand launch on Blast TV in the Philippines.
In its first operational year, the newly branded Paramount+ hub will provide Monomax subscribers with access to an array of content from Showtime, CBS Studios, and Paramount Pictures. Subscribers can expect popular series like FBI: International, NCIS, NCIS: Sydney, Mayor Of Kingstown, Tulsa King, and Halo. Blockbuster features such as Dungeons & Dragons: Honor Among Thieves, Transformers: Rise Of The Beasts, Hellraiser, and the Mission: Impossible franchise will also be part of the offerings.
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Navamin Prasopnet, CEO of Mono, expressed his delight in the partnership with Paramount Global Content Distribution. He highlighted Paramount’s extensive and popular content catalogue and the impact it’s set to make among Thai viewers.
Dan Cohen, Chief Content Licensing Officer for Paramount and President of Republic Pictures, emphasized Paramount’s core strategy of providing audiences with top-tier entertainment, spanning multiple content pillars and genres, in innovative and accessible formats. He sees the new deal with Mono as a move resonating with that strategy.
The proven success of Paramount+ branded destinations globally makes it an appealing choice for clients aiming to grow their subscriber base with high-demand content and end-users looking for access to award-winning content on familiar platforms.
Mono, a long-standing media group, is working towards expanding its entertainment business by delivering tailor-made movies and series that appeal to a diverse audience. MONO29, the company’s main digital TV channel, is a free platform offering a rich selection of blockbuster movies and popular series.
Monomax, Mono’s subscription-based video streaming service, offers a plethora of content specifically tailored to Thai viewers.
FAQs
Q1: What is the aim of the new licensing agreement between Paramount and MONO?
A1: The agreement aims to launch a Paramount+ brand extension on the streaming platform Monomax, to increase the global footprint of the Paramount+ brand.
Q2: Where is Paramount+ available as a standalone direct-to-consumer product?
A2: In Japan, Paramount+ operates as a standalone direct-to-consumer product.
Q3: What content can Monomax subscribers expect from the new Paramount+ hub?
A3: Subscribers can look forward to popular series like FBI: International, NCIS, NCIS: Sydney, Mayor Of Kingstown, Tulsa King, and Halo, as well as blockbuster features such as Dungeons & Dragons: Honor Among Thieves, Transformers: Rise Of The Beasts, Hellraiser, and the Mission: Impossible franchise.
Q4: What are Mono and Monomax?
A4: Mono is a long-established media group in Thailand working towards expanding its entertainment business by delivering tailor-made movies and series. Monomax is Mono’s subscription-based video streaming service.
Credit: variety.com
