Roblox Increase Revenue Share with Creators

As Roblox makes strides towards its ambitious target of reaching 1 billion users, the company is innovating ways to distribute revenue amongst the developers behind the platform’s numerous games.

At the annual developers conference in San Francisco, CEO David Baszucki unveiled that creators of these games, referred to as experiences on Roblox, will now be able to retain between 50 and 70 percent of revenue from their paid titles when purchased in real currency on desktop computers. This marks a substantial increase from the approximately 30 percent revenue split for purchases made with Roblox’s native Robux currency within freemium experiences.

This move aims to encourage the development of more premium games as Roblox seeks to attract an older audience. Baszucki also expressed the company’s desire to extend these new revenue-sharing terms to paid experiences purchased on other devices, such as mobile phones and consoles, although potential obstacles may arise from app store fees on platforms like iOS and Android.

A breakdown of Roblox’s revenue sharing for paid experiences on desktop. Image: Roblox

Baszucki shared, “We believe we’re laying the foundation for a more diverse range of content on the platform.” He mentioned a significant effort within the company to support large-scale multiplayer experiences, such as open-world sports or battle royale games, even on less powerful devices. This emphasis seems to be positioning Roblox to compete more directly with Epic Games’ Fortnite, a gap that currently remains unfilled on the platform.

In addition to revenue sharing, Roblox is introducing a new affiliate link program to further support creators. Participants in this program stand to earn up to 50 percent (capped at $100) of Robux purchases made by new users within six months of joining through their referral link. Baszucki believes this will incentivize creators to engage in more robust social marketing efforts for the platform.

Roblox’s new Party mode. Image: Roblox

Notable announcements at this year’s developer conference also include the introduction of a “Party” mode allowing up to six individuals to communicate and navigate between experiences as a group. Additionally, Roblox will soon collaborate with Shopify to enable developers to sell physical items through the platform, although specific revenue sharing details are yet to be revealed.

Despite Roblox’s continued growth, recent scrutiny from a Bloomberg investigation titled “Roblox’s Pedophile Problem” has raised concerns. Following the publication of this report, the government of Turkey banned Roblox due to allegations of hosting inappropriate activities for children. Roblox is currently appealing this ban, with Baszucki emphasizing the company’s commitment to ensuring trust and safety on the platform.

Regarding the platform’s safety measures, Baszucki stated, “Any incident on our platform is unacceptable.” He highlighted the company’s ongoing improvements in AI technology and human review processes to enhance safety systems continuously.

FAQs

What is Roblox’s revenue sharing model for developers?

Roblox developers can now keep between 50 and 70 percent of revenue from their paid titles purchased in real currency on desktop computers, a significant increase from the previous revenue split.

How does the new affiliate link program benefit creators on Roblox?

Creators participating in the affiliate link program can earn up to 50 percent of Robux purchases made by new users within six months of joining through their referral link, incentivizing them to engage in social marketing.

Credit: www.theverge.com