Snapchat revamps influencer earnings.

The Evolution of Snapchat’s Monetization Program

Snapchat is revolutionizing how users can earn money on the platform with the introduction of a new, consolidated monetization program. This program will encompass content shared on Stories and Spotlight, the platform’s feature akin to TikTok, showcasing recommended video content. Influencers will now have the opportunity to generate revenue through ads integrated into eligible Stories and Spotlight posts.

The New Monetization Program: What You Need to Know

Currently undergoing testing with a select group of users, the new program is set to launch widely on February 1st, 2025. To be eligible for participation, users must meet specific criteria: a minimum of 50,000 followers and either 10 million Snap views, 1 million Spotlight views, or 12,000 hours of watch time within the last 28 days.

Consistent posting is also essential, with a requirement of at least 25 uploads per month to saved Stories or Spotlight, and activity on Spotlight or public Stories on a minimum of 10 days within the last 28 days. These benchmarks signify a notable increase from previous eligibility standards. For instance, to earn through Spotlight before, creators needed a public profile, 1,000 followers, and 10,000 video views.

The Landscape of Creator Funds Across Platforms

Various video platforms have also revamped their creator funds. TikTok, for instance, has consolidated its creator program, now requiring videos to be longer than 1 minute. YouTube’s Shorts creators now earn revenue through ad placements, a strategic move to compete effectively with TikTok.

FAQs

What is the new Snapchat monetization program about?

It’s a unified program where influencers can earn money through ads in Stories and Spotlight posts.

When will the new program be widely available?

The program is scheduled to roll out on February 1st, 2025.

What are the eligibility requirements for participation?

Users need at least 50,000 followers and meet specific engagement metrics such as Snap and Spotlight views or watch time.

How has Snapchat’s new program impacted other platforms?

Platforms like TikTok and YouTube have made changes to their creator funds to stay competitive in the market.

What are the key differences between the old and new eligibility criteria for Snapchat’s monetization program?

The new program sets higher benchmarks for followers, views, and posting frequency compared to the previous structure.

Credit: www.theverge.com