Taylor Swift‘s Eras Tour book, “Taylor Swift | The Eras Tour Book,” has taken the world by storm with its exclusive availability at Target. Despite being sold at only one retailer, the book managed to sell a staggering 814,000 copies within the first two days of its release, as reported by Circana BookScan, a trusted tracker of physical book sales.
Record-Breaking Sales
This remarkable feat makes it the second-highest number of books sold in a single reporting week since BookScan started monitoring sales in 2001. Surpassing even some nonfiction bestsellers, like Barack Obama’s “A Promised Land,” which sold 816,000 copies in its initial release in 2020.
However, Obama’s book had a longer tracking period and was available through various retailers, unlike Swift’s exclusive Target release on Black Friday, which only had two days of sales data before Circana’s reporting week ended.
Awaiting Full Sales Figures
Target and Swift’s representatives are reportedly waiting for a complete seven days of sales before disclosing their own figures for the book’s performance.
Massive Orders and Production
Reports from The Wall Street Journal indicate that Target ordered a whopping 2 million copies of the book, a 256-page hardback priced at $39.99. Interestingly, the book was not published through a traditional publishing house but under Taylor Swift Publications.
While Circana BookScan does not track digital sales, it’s worth noting that Swift’s book is only available in hardback format, excluding ebook and audiobook versions.
Multifaceted Success
Aside from the book, Swift is also celebrating the impressive sales of the vinyl and CD editions of “The Tortured Poets Department: The Anthology,” released alongside the book on Black Friday and exclusively sold at Target.
While official sales numbers for the physical editions of the “Anthology” will be disclosed later, Hits Daily Double predicts a substantial surge in sales due to the deluxe variants sold at Target.
Continued Success
“The Tortured Poets Department” is expected to reclaim the top spot in the charts, showcasing the enduring popularity of Swift’s work. With impressive initial sales figures and a loyal fan base, the album’s success seems unstoppable.
Despite challenges in maintaining stock levels, especially for the vinyl editions, fans continue to show overwhelming support for Swift’s latest offerings.
Anticipated Availability
If you’re looking to get your hands on the vinyl edition, orders are still being accepted on the Target website, with an estimated arrival date of December 13th. Don’t miss out on this exclusive release!
FAQs
Q: Where can I purchase Taylor Swift’s Eras Tour book?
A: The book is exclusively available at Target.
Q: When will the vinyl edition of “The Tortured Poets Department” be available?
A: Orders are currently being accepted on the Target website, with an expected arrival date of December 13th.
Credit: variety.com
