Rocker finally promotes his stellar surprise album using conventional means; in this case, a music video
Jack White hasn’t done much promotion for his new album No Name, but he did quietly embark on a stealth tour in support of the surprise LP. Now, footage from those live shows has resulted in No Name’s first video, for the track “That’s How I’m Feeling.”
No Name — a nod to how the album was untitled when it was handed out to Third Man Records consumers earlier this summer — was officially released on August 2, but with CD and standard vinyl formats arriving this Friday, White finally gave the LP a well-deserved video, considering it marks some of his best work in years.
In a review of the release — published shortly after it surfaced with no title or track list — Rolling Stone wrote, “No Name fuses the two sides of his persona — the rocking and the weird — about as fluidly as he ever has … The album has some silly moments too, but in the context of its more or less unrelenting guitar grind, they come off as reminders of how well White’s screwball impulses work when they’re tempered and good natured.”
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White’s stealth tour in support of No Name continues this month with three shows in the U.K., where he’s also using the opportunity to commemorate the third anniversary of the London outpost of his Third Man Records; all three England shows — London on Sept. 13, Liverpool on Sept. 14, and Brighton on Sept. 15 — will be accompanied by a day-of Third Man pop-up shop, each featuring “musical rarities never-before-seen in the world,” the event trumpets.
In other White news, the rocker and his former band mate Meg White made good on their promise to sue Donald Trump over the use of “Seven Nation Army” in a video by a Trump staffer.
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Credit: www.rollingstone.com
