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Visual Artists Embrace Generative AI
While some visual artists are engaging in legal battles against generative AI companies, others are wholeheartedly embracing the technology to create new projects that align with their aesthetic.
The Weeknd and AI in Music
This week, pop star The Weeknd, also known as Abel Tesfaye, unveiled a teaser trailer for a YouTube livestream of his upcoming concert in São Paulo, Brazil on Sept. 7. The trailer was created using cutting-edge generative AI tools.
The video was directed by Spanish visual artist Yza Voku and utilized still images generated by Midjourney, along with animations from Runway’s Gen-3, Luma’s Dream Machine, and Google’s Veo AI video generator. The latter is an invitation-only tool available to a select group of creators chosen by Google.
The visuals in the video showcased The Weeknd’s signature style, characterized by a mix of phantasmagoric, neon gothic, and dark disco elements. The imagery included monstrous faces, fire, lightning, robed occultists, and more, creating a visually stunning experience.
The AI-generated trailer was shared on The Weeknd’s social media platforms, generating excitement and anticipation for the upcoming livestream event.
Impact of Generative AI in the Creative Industry
While it remains uncertain whether generative AI will play a direct role in the livestream itself, the trailer serves as a testament to the potential of these tools in creative media.
This AI-driven approach is not limited to music videos, as evidenced by projects for other artists like Washed Out, Ye, Madonna, and Jared Leto’s band 30 Seconds to Mars, all incorporating AI tools to enhance their visual experiences.
Despite the controversy surrounding generative AI and legal disputes over copyright infringement, many mainstream artists recognize the value of this technology and continue to produce innovative projects with its assistance.
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FAQs
What are some examples of artists using generative AI in their work?
Some artists that have embraced generative AI in their projects include The Weeknd, Washed Out, Ye, Madonna, and Jared Leto’s band 30 Seconds to Mars.
How are generative AI tools impacting the creative landscape?
Generative AI tools are revolutionizing the creative industry by offering artists new ways to enhance their visual and auditory experiences, leading to innovative and captivating content.
Credit: venturebeat.com
