Tyler, the Creator pushes his approach by way of a stiff crowd within the “NOID” music video. The sepia-toned visible follows the CHROMAKOPIA album announcement and the “ST. CHROMA” clip issued final week.
In “NOID,” the California rapper seems to battle with the consequences of fame, together with paranoia, harassment from followers, and a quest to be alone. One of the star-struck autograph seekers is performed by acclaimed actress Ayo Edebiri. At the tip of the self-directed clip, the 33-year-old reaches an empty lot the place he’s seemingly alone nonetheless his shadow doesn’t mirror his actions.
“Someone’s holding watch, I really feel them in my shadow,” echoes the observe to shut.
Tyler, the Creator and Ayo Edebiri attend the Premiere for FX’s “The Bear” Season 3 at El Capitan Theatre on June 25, 2024 in Los Angeles, California.
Emma McIntyre/GA/The Hollywood Reporter by way of Getty Images
CHROMAKOPIA is due subsequent week on Oct. 28, with the Grammy-winner deliberately releasing the work in the course of the week, breaking the new-era custom of Friday drops.
“I believe we must always put music out once more on Tuesdays as an alternative of Fridays, for some causes,” Tyler stated final yr in an interview with Nardwuar per Complex. “What do y’all suppose? My reasoning is, I do know individuals suppose due to the weekend they will hearken to stuff and the streams go up. And the streaming individuals are like, ‘Oh, the streams go up on the weekend!’ But I believe it’s quite a lot of passive listening, at events or individuals get the time to go to the fitness center, in order that they’re not likely listening.”
He continued, “To work on an album for so lengthy and put a lot vitality into it and for it to be launched at midnight… simply appears so disrespectful.”
COLUMBIA RECORDS
CHROMAKOPIA is about to be Tyler, the Creator’s first full-length work since 2021’s Call Me When You Get Lost, which VIBE named the finest Hip-Hop launch that yr. The album precedes his tenth annual Camp Flog Gnaw pageant, happening in Los Angeles at Dodger Stadium subsequent month.
Headlined by Tyler, the Creator, extra performers embody Playboi Carti, Daniel Caesar, Mustard & Friends, Kaytranada, The Marías, Omar Apollo, ScHoolboy Q, Faye Webster, Doechii, Concrete Boys, André 3000 performing New Blue Sun, and extra.
Take a have a look at the complete lineup beneath.
Credit: www.vibe.com
