Unity eliminates controversial runtime fees after one year

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Unity Announces Changes to Subscription Model

Unity has recently decided to cancel its controversial runtime fee, opting for a more traditional subscription model for its widely-used video game engine by developers worldwide. However, some subscription plans will see price increases in the upcoming year.

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Approximately a year ago, in September 2023, Unity made a significant announcement regarding how developers were charged for utilizing its engine. After a game reached a certain number of downloads and generated a specific revenue threshold, Unity started applying a runtime fee each time a player installed a game developed with Unity, such as Pokemon GO or Cuphead. This decision received criticism from many smaller developers and creators, who feared it would lead to developers abandoning the engine to avoid hefty installation fees. This potential exodus could result in game delays and even older games being withdrawn from sale to prevent players from incurring execution time charges.

These events created a considerable uproar within the community, prompting Unity to partially reverse some of its decisions a week later. As a result, Unity’s CEO resigned along with another director. Subsequently, the company has decided to eliminate all installation fees.

In a blog post on the Unity website, CEO Matthew Bromberg announced that the company is immediately removing all runtime fees from the engine.

“Having engaged with many of you over the past three months, it is clear that you desire a thriving Unity ecosystem while understanding the necessity of price adjustments to fuel game development. However, these adjustments do not have to come in the form of controversial measures,” stated Bromberg.

Details of Unity’s Subscription Pricing Changes

With the removal of runtime fees, Unity is reverting to a subscription-based model. Bromberg confirmed that Unity Personal licenses will remain free until a game surpasses $200,000 in revenue or funding. Beginning in January 2025, Unity Pro subscriptions will increase by 8%, reaching $2,200 per year. Additionally, Unity Enterprise subscriptions will experience a 25% price hike.

Unity Personal will retain its free status, and the revenue/funding threshold will rise from $100,000 to $200,000, providing developers with more flexibility before incurring Unity fees. Furthermore, the Made with Unity splash screen will become optional for games developed in Unity 6, slated for release this year.

Starting on January 1, 2025, the price of Unity Pro will increase by 8%, bringing the annual subscription fee to $2,200 per seat. Unity Enterprise will undergo a 25% increase, with new minimum subscription requirements for clients generating over $25 million in annual revenue. These adjustments will be applicable to all current and future subscriptions starting from that date.

In his blog post, Bromberg emphasized Unity’s commitment to periodic price adjustments based on necessity, ensuring they are carried out through annual subscription fee increments. Unity aims to avoid nickel-and-diming developers based on the number of game installations.

“By removing runtime fees and implementing these pricing changes, we can continue investing in enhancing the gaming experience for all while fostering stronger partnerships,” stated Bromberg.

“We appreciate your trust and continued support. We look forward to many more years of collaborative game development,” he added.

FAQs

Q: What prompted Unity to change its pricing model?

A: Unity decided to eliminate runtime fees and adjust subscription rates to better support game developers while maintaining a sustainable business model.

Q: How will the pricing changes affect Unity users?

A: Unity users can expect a removal of runtime fees, adjustments to subscription plans, and increased flexibility in revenue thresholds before fees are incurred.

Q: When will the new pricing structure take effect?

A: The new pricing structure, including the removal of runtime fees and adjustments to subscription plans, will be implemented starting January 1, 2025.

Q: Will the pricing changes impact existing Unity users?

A: Yes, the revised pricing structure will apply to both existing and new Unity subscriptions, ensuring uniformity across all users.


Credit: herosweb.com

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