Usher makes it a point to give back to the community and he’s investing in the youth once again with the launch of a Content Studio at the Whitehead Boys & Girls Club in Atlanta.
The R&B legend made the initiative official with a ribbon-cutting ceremony for the Usher Raymond IV Spark Lap at the Boys & Girls Club of ATL on Monday (Dec. 9). Usher launched an Entertainment Industry Club (officially starting in 2025) and state-of-the-art Content Studio arming emerging creatives with the tools and resources necessary to thrive.
“Returning to the Boys & Girls Clubs, where I discovered my passion, and launching this program in Atlanta is a full-circle moment for me,” Usher said. “The Spark Lab and Entertainment Industry Club is about providing our youth with the tools, confidence, and opportunities they need to turn their dreams into reality. It’s an honor to help inspire the next generation of leaders and innovators through After School programs.”
While Usher’s been on the road performing, he made time to launch the Social Impact Tour in collaboration with his New Look foundation. Usher’s been able to help 4,800 kids along the trek across North America including stops in Brooklyn, Philly, Detroit, Oakland, Houston and more.
“We are invested in our future. We’re invested in youth and I’m an example. I represent an amazing alumni,” Usher continued during a presser on Monday regarding his experience at the Boys & Girls Club.
Kids with the Boys & Girls Club are excited about Usher’s involvement. “Usher’s a great guy, man. He’s giving a lot of these youth chances to help their community,” one member told Atlanta Now.
Usher is getting ready to wrap up the North American leg of his Past Present Future tour with a handful of U.S. dates left this month with shows on tap for Atlanta and Miami before heading out to the U.K. in March.
Usher, the R&B legend, continues to give back to the community by investing in the youth through the launch of a Content Studio at the Whitehead Boys & Girls Club in Atlanta.
The Launch of the Usher Raymond IV Spark Lap
Usher made the initiative official with a ribbon-cutting ceremony for the Usher Raymond IV Spark Lap at the Boys & Girls Club of ATL on Monday (Dec. 9). The launch includes an Entertainment Industry Club (set to begin in 2025) and a state-of-the-art Content Studio that equips emerging creatives with the tools and resources needed to succeed.
Usher’s Mission
“Returning to the Boys & Girls Clubs, where I discovered my passion, and launching this program in Atlanta is a full-circle moment for me,” Usher expressed. “The Spark Lab and Entertainment Industry Club aim to provide our youth with the tools, confidence, and opportunities to turn their dreams into reality. It’s an honor to inspire the next generation of leaders and innovators through After School programs.”
The Social Impact Tour
Despite his busy schedule, Usher launched the Social Impact Tour in collaboration with his New Look foundation. The tour has impacted 4,800 kids across North America, with stops in cities like Brooklyn, Philly, Detroit, Oakland, and Houston.
Investing in Youth
“We are invested in our future. We’re invested in youth, and I’m an example. I represent an amazing alumni,” Usher emphasized during a press conference regarding his involvement with the Boys & Girls Club.
Youth’s Perspective
Youth at the Boys & Girls Club are thrilled about Usher’s contribution. “Usher’s a great guy, man. He’s giving many youth opportunities to serve their community,” one member shared with Atlanta Now.
Upcoming Tour Dates
Usher is gearing up to conclude the North American leg of his Past Present Future tour, with a few U.S. dates remaining this month. Shows are scheduled in Atlanta, Miami, and upcoming in the U.K. in March.
FAQs
Q: What is the purpose of the Content Studio at the Whitehead Boys & Girls Club?
A: The Content Studio aims to arm emerging creatives with the necessary tools and resources to thrive in the entertainment industry.
Q: How many kids has Usher impacted through the Social Impact Tour?
A: Usher has helped 4,800 kids across North America during the Social Impact Tour.
Credit: www.billboard.com
